Posts Tagged ‘Dtv’

DTV Converter Coupons

Thursday, April 21st, 2011

In 2009, when this transition was implemented in the US, there was plentiful advertising and two government coupons for each household to defray the cost of dtv converter boxes. Asked why PSAs are only now being launched less than six months before Canada's dtv transition, Hutton responds by saying the United States "went too early and too big" in its dtv transition and $1 billion set-top converter box coupon programs. So the government put incentives in for families to get up to two digital converter boxes with a coupon.

TV change on the way
Regina Leader-Post
In 2009, when this transition was implemented in the US, there was plentiful advertising and two government coupons for each household to defray the cost of DTV converter boxes. August is not very far away, so I would like to see more communication

Canada's Minimalist Approach to the DTV Transition
TV Technology
Asked why PSAs are only now being launched less than six months before Canada's DTV transition, Hutton responds by saying the United States "went too early and too big" in its DTV transition and $1 billion set-top converter box coupon programs.

Gartner: More than a year later, digital-only television still affecting students
The Daily Toreador (registration)
So the government put incentives in for families to get up to two digital converter boxes with a coupon. That was great for families that only had two or fewer televisions and were able to obtain a coupon, but college students were somehow left in the

Offer Ads

Friday, January 21st, 2011

Like the other approved firms, TRUSTe will charge a CPM-based fee for implementation of the icon in ads and the backend technology driving it. Mobile dtv will offer true value, not added value. Ads's chairman of its New Words Committee explained in a news release that, while “app” has been around for ages, the phrase “there's an app for that! Providing of course that they can insert their ads using platforms like mdialog. The mirror technology displays video or still ads across the whole mirror when no one is standing in front of the sink. Thousands of Arizona homeowners will grapple this year with the question of whether to stop making payments on a mortgage that far exceeds their home’s market value. Following up on their largely symbolic vote to repeal the new healthcare law, House Republicans moved ahead Thursday with more targeted efforts to advance their own healthcare initiatives, including deregulating health insurance sales. It’s a one-week event that many foodies in the Upstate look forward to. It’s Restaurant Week in South Carolina, and Greenville County participates in a big way. Stanford has sweetened an offer to Palo Alto with the aim of making its proposed $3.5 billion hospital expansion easier to swallow. Stanford Hospital and Clinics and Lucile Packard Children’s Hospital said Wednesday they are willing to pay as much as $173 million in “community benefits” to Palo Alto as part of their planned $3. In Central Kentucky, 2010 proved to be an up-and-down year for home sales. National broadcaster Central Chinese Television has signed up mobile ad company 3rd Space to serve up adverts in conjunction with video clips from the tv company. Salamanca—mayor Jeff Pond has called a special City Council meeting today to discuss opening the city’s ice pond for skating. The Conservatives launched a series of biting attack ads on Monday, taking aim at opposition parties ahead of a possible election in the first half of the year. Type-in ads replace the distorted words, numbers and phrases typically used for puzzle-based captcha authentication systems with a logo or video, a brand message in quotes, and an input box. After being rebuffed in a buyout offer for social-buying market leader Groupon, the Internet giant is working on a daily-deals competitor called Google Offers.

Google readies Groupon competitor
CNET
"This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in

and more »
Firms Compete to Offer Behavioral Ad Icon
ClickZ News
Like the other approved firms, TRUSTe will charge a CPM-based fee for implementation of the icon in ads and the backend technology driving it.
TRUSTe's TRUSTed Ads Privacy Platform Endorsed by Digital Advertising Alliance Marketwire (press release)

all 15 news articles »
Stations Shouldn't Give Away Mobile Ads
TV News Check
Mobile DTV will offer true value, not added value. By Abby Auerbach Mobile DTV is poised to become a potent new offering in TV stations' digital quiver.

and more »
7 tips to interpret b-school ads
Oneindia
Ask for explicit disclosure of the nature of the degree offered – Many private b-schools offer a 2-year fulltime course (with lectures and placements) but

and more »
Words of 2010 offer some humor and change
The Coloradoan
ADS's chairman of its New Words Committee explained in a news release that, while “app” has been around for ages, the phrase “There's an app for that!

Ads Coming To Roku
Daemon’s TV
Roku might attract more partners willing to offer free linear streams. Providing of course that they can insert their ads using platforms like mDialog.
More Ads On Roku Could Lure More Channels, But What About Viewers? paidContent.org

all 9 news articles »
Mirror in the bathroom is looking at you, consumer
Chicago Tribune
The mirror technology displays video or still ads across the whole mirror when no one is standing in front of the sink. But as soon as someone approaches to
Clear Channel Airports Reflects Marketers' Messages on New Digital Advertising Business Wire (press release)

all 34 news articles »
Thousands of Arizona homeowners will grapple this year with the question of whether to stop making payments on a mortgage that far exceeds their home’s market value. University of Arizona law professor, lawyer and author Brent White thinks homeowners …
Following up on their largely symbolic vote to repeal the new healthcare law, House Republicans moved ahead Thursday with more targeted efforts to advance their own healthcare initiatives, including deregulating health insurance sales. More than 60 House …
CONCORD, N.C.–(BUSINESS WIRE)– Speedway Motorsports, Inc. (NYSE: TRK – News ) (the “Company”) announced today that it commenced a cash tender offer (the “Tender Offer”) and consent solicitation (the “Consent Solicitation,” and together with …
It’s a one-week event that many foodies in the Upstate look forward to. It’s Restaurant Week in South Carolina, and Greenville County participates in a big way. Victoria Moore, the chef at The Lazy Goat said, “Now is the time to go out to those restaurants …
Stanford has sweetened an offer to Palo Alto with the aim of making its proposed $3.5 billion hospital expansion easier to swallow. Stanford Hospital and Clinics and Lucile Packard Children’s Hospital announced Wednesday they’re willing to pony up to $173 …
Stanford Hospital and Clinics and Lucile Packard Children’s Hospital said Wednesday they are willing to pay as much as $173 million in “community benefits” to Palo Alto as part of their planned $3.5 billion hospital expansion in the city, the Palo Alto …
In Central Kentucky, 2010 proved to be an up-and-down year for home sales. Despite tax credits that boosted purchases in the first half of the year, sales continued annual declines that started in 2006, according to data released this week. The year ended …
Advertisements, not just reflection, to greet restroom users at O’Hare, thanks to deal between Clear Channel Outdoor and Mirrus Is no place sacred?
Jan 18, 2011 12:46pm

Chinese TV to Offer Mobile Ads

National broadcaster Central Chinese Television has signed up mobile ad company 3rd Space to serve up adverts in conjunction with video clips from the TV company.
Digital Advertising Alliance (DAA) Awards TRUSTe Approved Provider Status for Its Compliance With Self-Regulatory Guidelines for Online Behavioral Advertising
SALAMANCA—Mayor Jeff Pond has called a special City Council meeting today to discuss opening the city’s ice pond for skating. The pond is not open to due staff cutbacks by the city last year when casino revenues were not received.
Jan 17, 2011 4:56pm

Conservatives launch attack ads

The Conservatives launched a series of biting attack ads on Monday, taking aim at opposition parties ahead of a possible election in the first half of the year.
NEW YORK, NY–(Marketwire – 01/19/11) – Solve Media, the TYPE-IN advertising company, has extended its platform to offer advertisers 15-second video TYPE-IN ads with brand messages. TYPE-IN ads replace the distorted words, numbers and phrases typically used for puzzle-based CAPTCHA authentication systems with a logo or video, a brand message in quotes, and an input box. The Solve Media platform …
Jan 21, 2011 3:41am

Google readies Groupon competitor

After being rebuffed in a buyout offer for social-buying market leader Groupon, the Internet giant is working on a daily-deals competitor called Google Offers.