Posts Tagged ‘Hutton’

DTV Converter Coupons

Thursday, April 21st, 2011

In 2009, when this transition was implemented in the US, there was plentiful advertising and two government coupons for each household to defray the cost of dtv converter boxes. Asked why PSAs are only now being launched less than six months before Canada's dtv transition, Hutton responds by saying the United States "went too early and too big" in its dtv transition and $1 billion set-top converter box coupon programs. So the government put incentives in for families to get up to two digital converter boxes with a coupon.

TV change on the way
Regina Leader-Post
In 2009, when this transition was implemented in the US, there was plentiful advertising and two government coupons for each household to defray the cost of DTV converter boxes. August is not very far away, so I would like to see more communication

Canada's Minimalist Approach to the DTV Transition
TV Technology
Asked why PSAs are only now being launched less than six months before Canada's DTV transition, Hutton responds by saying the United States "went too early and too big" in its DTV transition and $1 billion set-top converter box coupon programs.

Gartner: More than a year later, digital-only television still affecting students
The Daily Toreador (registration)
So the government put incentives in for families to get up to two digital converter boxes with a coupon. That was great for families that only had two or fewer televisions and were able to obtain a coupon, but college students were somehow left in the